🕶️ Porsche Unexpected Partnership with Meta

Good morning!

With the highly anticipated release of the Apple Vision Pro just around the corner next week, let's momentarily shift our focus and explore the other fascinating developments happening in the tech industry this week. There are some truly intriguing updates and innovations on the horizon!

Topics:

• 🐎 Porsche Teams Up With Meta To Endorse the Metaverse

• 🚶 Disney To Offer a Solution to VR’s Movement Problem

• 🕶️ AR Startup Almer to Partner with TeamViewer to expand Headset Goal

Reading time: 5min

🐎 Porsche Teams Up With Meta to Endorse the Metaverse

Porsche has reignited its belief in the Metaverse. Teaming up with Meta, their aim is to revolutionize automotive showcases 🌐 using immersive technology. With the integration of Meta Quest 3 Mixed Reality (MR) capabilities, Porsche is set on being a major player in creating unforgettable digital experiences for customers.

The Details:

• Porsche's partnership with Meta utilizes the Quest 3 MR functionality, offering a fresh, approach to vehicle presentations and engineering walkthroughs 🛠️.

• Porsche wants to completely move away from traditional methods of communication, such as the fan-favorite PowerPoint Presentations, in favor of MR (Mixed Reality) and more interactive technologies 🎥.

• Expect new clients to engage simultaneously in a shared virtual space 🌍, where they can virtually walk around and interact with 3D models of new and upcoming cars.

Porsche's Bet: Porsche is placing its chips on the metaverse 🎲, but it's not the only one in the game. According to P&S Intelligence, the metaverse is expected to reach a global value of $1.5 trillion by 2030, with the automotive industry chipping in a cool $16.5 billion 💵. Transforming the customer journey might come at a hefty price, but if Porsche nails it, they could position themselves as a major digital influencer, reaping economic benefits from everyone's favorite source: digital advertisers.

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🚶 Disney To Offer a Solution to VR’s Movement Problem

Disney's latest innovation, the HoloTile, is making waves in the world of Virtual Reality (VR). Showcased in a recent YouTube video, this groundbreaking technology presents a sophisticated solution to one of VR's most challenging problems: movement 🕺.

The Details:

• The HoloTile is composed of numerous small, omnidirectional tiles, each functioning like a miniature treadmill 🏃‍♂️. Working together, these tiles ensure that users remain within a designated area, effectively addressing the challenge of physical space limitations in VR experiences.

• A notable feature of the HoloTile is its capability to support multiple users at the same time, with each person moving independently 👥.

• Demonstrated in the video by fellow Lanny Smoot, the HoloTile impresses with its seemingly haphazard yet ingenious ease of use. Users can walk in any direction, and the tiles seamlessly adjust to keep them centered on the platform 🌊.

Our Thoughts: Before you get excited about the prospect of running on a HoloTile, it's important to note that it's currently in the research and development phase 🔬. While several companies have attempted to create a multidirectional treadmill, Disney's endeavor stands out. Their significant investment in R&D and the potential application of this technology across their vast array of entertainment properties give Disney a distinct edge in this innovative field.

If you are interested about this topic, read more here or check the video below.

🕶️ AR Startup Almer to Partner with TeamViewer to expand Headset Goal

Tired of always hearing about the Vision Pro, the Meta Quest and other big players? Swiss start-up Almer, led by ex-Microsoft expert Sebastian Beetschen, is trying to grab its own piece of the pie by trying to revolutionise the industrial AR sector 🏭. Their latest achievement? A strategic partnership with German tech giant TeamViewer, aimed at expanding into the industrial realm with their cutting-edge Arc 2 headset 🕶️.

The Details:

• Almer's Arc 2 is not your average AR headset. It's crafted for a specific audience – large industrial firms needing efficient maintenance 🛠️ and repair solutions for complex machinery.

• With the Arc 2, on-site workers link up with remote experts 📡, who guide repairs through a 25 MP camera, holographic screen, and annotation capabilities. It’s like having an expert in your pocket!

• The headset boasts not just a high-resolution camera but also integrates speakers and a microphone for clear communication, along with a hands-free design for practicality 🙌.

• Teaming up with TeamViewer, known for its remote computer access solutions 💻, Almer aims to bring this advanced AR tech to frontline workers, broadening digital transformation impacts.

• This collaboration isn't just tech-savvy; it's eco-friendly too 🌱. Remote assistance cuts down on travel, reducing carbon footprints significantly.

Our Thoughts: Recently, Almer's focus on a niche market, combined with TeamViewer's expansive reach, seems to be heralding a new era in industrial efficiency. Beyond the dominant market leaders lies a vibrant industry, adeptly crafting unique niche solutions. We hope that Apple's future success will serve as a beacon 💡, illuminating the path for these emerging talents and inviting a wider audience to witness the unfolding of a remarkable technological renaissance.

If interested, read more here.