🕶️ VR Digital Concerts to become Bigger and Bigger

Good morning!

As you may be aware, virtual concerts are gaining traction. While metaverse platforms like VR Chat champion local small artists, others choose to make a big splash by signing larger names. The question remains: Is the experience worth it, or should we hold off for a few more years?

Today’s Topics:

• 🎤 VR Concert Company is Signing More Artists than Ever

• 🚗 Ford to Improve Road Safety with AR

Reading time: 3min

🎤 VR Concert Company is Signing More Artists than Ever

AmazeVR, the Korean-American virtual reality (VR) concert company, is set to enrich its immersive events by expanding its artist lineup. With a focus on democratizing VR solutions for top record labels and musicians, AmazeVR utilizes live-action, volumetrically-captured 3D footage to create photorealistic renders of virtual environments 🌐.

Details:

• The company, founded in 2015, has received significant funding, including $9.5 million USD in Series A to build its solution and an additional $15 million USD through collaboration with Roc Nation in 2020.

• Collaborating with metal band Avenged Sevenfold 🎸, AmazeVR is crafting a unique virtual reality experience that blends a music video, live concert, and first-person video game.

• Avenged Sevenfold's showcase, launching early next year, promises viewers a captivating journey through fantastical concert venues ⚡with lightning strikes, floating monoliths, and the iconic Deathbat mascot.

• The experience, accessible through VR headsets, aims to make the energy and showmanship of live events accessible from the comfort of viewers' homes 🏡.

Why it matters: Even if it doesn't look as good as reality, AmazeVR's innovative approach is among the many trends that gained popularity following the COVID-19 pandemic. Its accessibility from anywhere aligns with the broader trend of VR concert experiences gaining momentum in the music industry, offering artists new avenues to connect with fans and diversify revenue streams.

If you want to understand how the future of virtual concerts will look like, check out the following video:

🚗 Ford to Improve Road Safety with AR

Ford Motor Company secures a patent for a multi-plane augmented reality (AR) image-generating unit. The immersive AR tool aims to provide real-time information to drivers, enhancing road awareness and potentially saving lives 🚗.

Details:

• Ford's recently granted patent focuses on a multi-plane AR system, set to be utilized in future vehicles, integrating immersive technologies 🔍for various use cases, including AR-assisted parking, sharing, sun glare prevention, and vehicle location and search.

• The introduction of heads-up displays (HMDs) to vehicle dashboards will empower drivers with critical real-time information related to their driving conditions .

• The AR system's primary objective is to enhance driver safety by providing information on road conditions, helping drivers navigate obstacles 🛣, animals , and potential road hazards 🚧.

• Ford's strategic move towards spatial computing, interactive features, and enhanced safety underscores its commitment to staying at the forefront of automotive innovation 🚀.

Why it matters: Ford is directly addressing the growing trend of increasing road accidents and fatalities, especially during peak traffic times. It is safe to say that the addition of AR features will not only make the roads safer, potentially saving lives, but it will also be quite significant for the industry and the overall safety of people on the road.

If you are interested in the topic read more here.